Looking for Solutions and Strategies in your role as Managing Partner?
Every accounting firm manager struggles to make their firm competitive and grow its top and bottom lines by delivering maximum value to its clients. Their “North Star” is to meet clients’ needs while maintaining a competitive edge in the industry. Accounting firm managing partners, senior departmental heads, and those with ascendant career aspirations are interested in finding solutions that enhance their organizations' efficiency, profitability, and effectiveness.
Areas of interest within the Managing Partner role and overall Practice Management include:
Technology integration, regulatory compliance, client relationship management, and human resources and planning for the future leadership of the practice. Less glamorous, but maybe more important daily, is managing the firm's finances to ensure the firm's profitability and sustainability. Closely related to profitability are strategies for attracting new clients and expanding services offered to existing clients through digital marketing, networking, and strategic partnerships.
The CPA Trendlines community of contributors, practicing professionals, area experts, and thought leaders provides solutions to the myriad problems and challenges faced by today's accounting firm senior managers. This is what we mean by "actionable intelligence".
actionable intelligence = knowledge-based challenges and solutions like the following:
Here are summaries of a few articles published in 2024 under the Leadership & Management category on CPA Trendlines. Please note that some articles require PRO membership to access the full content.
By Marc Rosenberg PRO Membership Required
Marc Rosenberg outlines 30 key leadership traits observed in successful CPA firms. Drawing from over two decades of consulting experience, he emphasizes the importance of mentorship, recognition, and adaptability in cultivating effective leaders within firms. (What Leadership Looks and Feels at CPA Firms - CPA Trendlines)
By Kristen Rampe PRO Membership Required
Kristen Rampe examines the evolving role of Chief Operating Officers in CPA firms, highlighting compensation trends and the increasing prevalence of COOs as firm owners. The article discusses how COOs contribute to strategic leadership and operational efficiency. (How Firms Are Compensating Their COOs - CPA Trendlines)
By Alan Anderson PRO Membership Required
Alan Anderson identifies five essential attributes for effective audit leadership: empowerment, quality, innovation, business-mindedness, and relevance. He advocates for a transformative approach to auditing to maintain its value in a rapidly changing environment. (Five Crucial Attributes for Successful Audit Leadership - CPA Trendlines)
CPA Trendlines Podcast Free Access
In this podcast episode, hosts Liz Mason, Byron Patrick, and Donny Shimamoto reflect on significant developments in the accounting profession during 2024. Topics include ethical considerations, the impact of generative AI, and predictions for 2025. (Accounting in Transition: Reflections on 2024 and the Road Ahead | ARC ...)